Posts

Data-driven HR & People Analytics

Image
  Historically, data has always been the king. Humanity has always made decisions based on data. Data was central to calculations & consequent decisions. But methodologies and relevance were given more importance than the data collection efforts. We are missing it more or less entirely. Today, we have data all around - emergent data, unnecessary data, and data that has little to no relevance. This data overflow can easily be experienced. It is due more to unplanned than planned events. There could be a creative disagreement about the statement that most of the data is a byproduct of unnecessary processes. Which processes are responsible for producing relevant data, and who are the people capable of determining which processes need to be adopted? How to decide it? People are confused about the data & its mindful use. Data has no value in itself until it is draped suitably for a particular occasion. In the world today, businesses are run altogether differently than before; n...

Why Price Wars Are Killing HR Tech Companies and How Prajjo is Changing the Game

Image
Few customers pay for the utility, most for the perceived value. HR Tech solutions, for whatever reasons, fall in the first category. Utility buyers focus on functionality and cost; they pay for what the product does . On the other hand, Value buyers focus on outcomes, experience, and perception, they pay for what the product means to them. HR solutions do not mean much to the Business Fraternity ! Despite HR reaching a strategic position, occupying a chair on the board, the impression it still conveys is mere of Utility. Businesses often compete more on perceived value than on utility because perception drives pricing power and loyalty. Lower the perceived value, lower the price. Despite so many years being in the market, HR Tech companies have miserably failed to elevate their value proposition in the eyes of the customers. Who is responsible for it? Of course, HR Tech Companies.   HR Tech companies failed to increase the Perceived Value Technology is far awa...