Product: Not a reason for Success
While doing a study of companies which are been seen successful in market, I have not come across a single company - having rested on the glory of a product or even products in its portfolio; that has given better than average returns to its shareholders for a reasonable period of time. I say 10 years. Question comes to mind, why is it so? Going through many a renowned & successful CEOs speeches, I found one thing common- no one talked much about the basket of products they have. They primarily talked about the culture, people and adopted processes which made people to come out of award winning products for their organisations, continuously – that made their respective organisations successful. In total, I can say it is their Winning Aspiration which made it happen. Many CEOs have categorically put across their views and success mantras that they were or are successful due to their ability of laying down ‘Aspirations’ that helped them getting a continuous stream of pr...
