A Strategy cannot run a short distance
Strategy is the one word in Corporate that is being used & misused by individuals in their own ways. A highlight of these mis/interpretations to me is, when it is used for a plan. There are many more such examples. However, there is a catch here: Even if people use the word strategy for various other distorted reasons & meanings but still can strategize & achieve what they want to, perhaps, word meaning should not count much. But, reality is far from this? I have come across organisations which could not distinguish between their present and future needs and; strategize around them. Mere focusing on the present may give you short term profit; but believe me “A strategy cannot run a short distance”. The strategy has a soul and a body – something to be seen now and something to seen then - the future. Aptly defined “It’s fundamentally the movement of an organisation from its present position to a desirable but inherently uncertain future position. ...