Success begets success. An old idiom and perhaps the genesis of competitive benchmarking or different strategy matrices. The reason of benchmarking is to get ahead of competitors. It has been used extensively across one and all type of industries and companies. Essentially for reasons where companies easily get business performance numbers to compete for, like performance parameters, process parameters etc. But the question is, does benchmarking get the expected success for organisations? I see an inherent fallacy in this process of what I call - imitating others. What goes in benchmarking, I examined and found that the entire process is faulty. In general, organisations try imitating other successful organisations on certain characteristics which seemingly has brought success to them. These characteristics could be defined by a business strategy – a culmination of various processes to run a business. Even ‘personal benchmarking’ has its parallel where individuals get into this t...