Domestic Cos go slow on Expat Hiring, turn to Indian Talent

Amongst various trending topics in HR acreage “Employer Branding” tops the list. Employer branding is the progression of promoting a company (organization), as the employer of choice to a preferred target group whom a company needs and wants to recruit and then retain. The process of employer branding enables the company’s capability in attracting, recruiting and retaining employees (Talent) in hiring and helps to achieve company’s business objectives. Employer branding, moves in line with the growth of economy. In the Indian Job Outlook Survey 2012 conducted by TJinsite, research and knowledge arm of TimesJobs.com that recruiters have to push frontiers to construct brand attractiveness to make skilful talents contemplate on their employment opportunities. Employer Brand is the perception that emanates to the mind when someone hears about your company’s name; hence we can say that the business’s success is strongly associated with the perception of the stakeholders and applicants an...

February 17, 2014

Stress Loans: Will banks be unwilling to give loans to 'fair' companies? It is said that business is not done by 'self' investment but by 'borrowed' money from banks and individual investors. It is primarily banks & other financial institutions that extend lending facility as they are meant for this purpose. But they themselves are in a BUSINESS & business, of course, means profit. In last two decades, as the Indian economy opened up, banks & other institutions helped in achieving GDP growth by extending facility to old & new business to expand further. Bust as it is said, every coin has two sides - positive & negative. It is seen of late by published data that some seems to be taking undue advantage of this opportunity. This gets validated by many facts like when one hears that 'someone' did not pay back his loan. It becomes more serious when collateral are not worthy ensuring to recover loans given. If it is due to fai...

4-Ps: Marketing to HR

February 13, 2014

The 4-Ps of Marketing, also known as ‘Marketing Mix’ is a concept being used in the business world since more than half a century. These 4-Ps have successfully played their roles in making companies successful in their businesses. Although, these 4-Ps, in last couple of years have lost their sheen to a major extent, as newer perhaps more relevant concepts have taken over, because business of today is different than before. We will discuss it, hopefully very soon separately. Let us talk of other 4-Ps; perhaps more important than 4-Ps of Marketing in today’s context when India Inc is talking vociferously about ‘Talent’, more so about ‘shortage of Talent (??????). What is Talent? As I see. “A person is a personality having a right mix of specific traits, which help him giving performance, in turn creating a positive perception about his potential for future”. We can call this ‘person’ – an employee in an Organisation . Therefore, if we dissect this definitio...

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Rajesh Tripathi

Domestic Cos go slow on Expat Hiring, turn to Indian Talent

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