Rajesh Tripathi

STILL YOU LOVE TO BUY A BRANDED PRODUCT! WHY? If you want to buy a camera for yourself, I am sure the first criterion that will come to you mind will be how much are the megapixels counts of the chosen camera. Isn’t it? But, if I say the quality of pictures does not depend on the pixels counts but on the size of the light of sensor, I am sure it would be shocking information for you. Same way, automobile buyers look for horsepower rather than torque; but it is torque that provides acceleration and associated thrill of driving what people look for. This is how brands or related features influence your decision to buy a product. Yes! Sometimes wrong decisions are made by people due to brands or features bombardment by companies in the market. You have no choice, that’s how businesses are made successful around brands. It is therefore essential to build brands to force customers decide to buy products, may be wrong products or for wrong features but right products. End resul...

CEOs: Revenue or Cost, what is more important to you? My assumption is, since the time, man has learnt doing business, he has not been able to take a conclusive decision about what is more important to run a business successfully, that too for a longer period of time – revenue or cost. More attempts to seek advice, more one gets confused. Complications have multiplied with the advent of various strategies like Differentiation strategy, cost strategy etc which emphasize different aspect of business to achieve continuous success. Let me say, there is nothing wrong in all these strategies as all aim to increase business propensity. Only thing, Business Heads, primarily CEOs need to decide is what is more important for them – Revenue or Cost to build their businesses. More challenging it may become, if a CEO follows Cost Leadership, whereby decides to check cost of production to increase gross margin or profitability. Important is focus or not to focus on cost reduction but remain ...

I am sure most of the readers must be aware of the classic experiment done to know the value of the Brand. In this experiment business minded people were asked, what would happen to the ability of raising funds of the Coca Cola Company if its assets gets destroyed in a fire one day. Most of people said it would only cost time, efforts and money, as it would be very easy for the company to raise funds and re-create its assets around the world again. On the other hand, if because of some reason all customers of Coca Cola Company taken sick of partial amnesia one fine morning, the answer given by people was that Coca Cola would not remain Coca Cola despite its having all assets around the world intact. Therefore, the value resides in the minds of customers and not in company’s assets . This is value of the Brand. Time and again, it has been proved that brand creates a business for a company and not a product. Products are only a means. There are instances in our life, proving to us ...

NEW OUTLOOK ON HR Wednesday, 26 February 2014 | Rajesh Tripathi 1 2 3 4 5 0 The scope of HR has grown by leaps and bounds as it is required by every business for its burgeoning demands, in terms of people orientation, creativity and innovative thinking to be cultivated among its employees, says  Rajesh Tripathi HR has evolved as an integral function in organisations these days. Today, there is a lot more emphasis on the Human Resource function in organisations as they look forward to inculcate a people driven orientation. As Henry Ford said: “Take everything, but leave me my people, and in two years I’ll be at the top again”. So it’s the people who make the organisation and the rest of them like material, machine and information, follows. Organisations are looking to develop and groom their employees as the axis has shifted from production to productivity. The onus is now on HR to shape and nurture people for better productivity. Job responsibilit...

More often than not, you think of an R&D Deptt in a commercial organisation, it is run by a genius. Why? R&D means development of new products or new features in an existing product. Why new products or new features, more so in an existing category of products; it is nothing but just to escape commoditization or to remain ahead of competitors. May be, it makes sense to some and perhaps this is one of many reasons, customers are flooded with new products or old products with new features. This condition does make a sense to customers or not, organisations are least concerned with as far as they feel successful??? But I would not be wrong if I say this tendency in organisations is helping only in the market-evolution and nothing more than that. But with all conviction I can also say, this is not helping organisations in building long lasting businesses for themselves which can survive onslaught from all corners. The sole goal of organisations today is to create a sustainab...

"Doing business has become a tedious job today, and on the top of  it,  if shareholders want their CEOs to make their businesses successful not only in short run but in long run than this in itself is a ‘business'. Business has in real sense become very unpredictable in today’s  circumstantial perspective where you even do not know what is in store for you when you get up tomorrow morning." But I do not believe what I said above. Business is very easy to do, only thing one has to follow is not to follow ‘Traditional Advice’. You hear talking business honchos, saying that a company has to go for Mergers & Acquisitions , or grow ‘Organically’ to increase footprint or revenue.  On M&As, advice like ‘acquire, the right way’ is quite common. Sometimes you hear someone saying a company failed as it did not compete with its competitors in bringing in new products continuously in the market, as the company was not very innovative . Other common but ...

"Creating an Inclusive & Accessible Workplace: HR Initiatives NATIONAL CONFERENCE AT IP UNIV Wednesday, 26 February 2014 | Pioneer 1 2 3 4 5 0 Business World; 21-Feb-2014  'English Language Hampers Inclusiveness among Employees' - Newly appointed VC of GGSIU, A.S. Beniwal, was speaking at a conference on promoting inclusiveness at workplace Rozelle Laha Use of English as the language of workplace communication has hampered the growth of inclusiveness among co-workers, according to Prof Anup Singh Beniwal, the newly appointed Vice Chancellor of Guru Gobind Singh Indraprastha University, Delhi. “Language should be able to connect people,” he said. Beniwal was addressing a students, researchers, NGO representatives and industry professionals at the National Conference On Creating an Inclusive and Accessible Workplace, an HR Initiative organised by the university on Friday, 21 February, 2...