The RT Business Model: A model that testifies every Need of Every Organization, pragmatically

The RT Business Model, developed by Rajesh Tripathi, is a simplified and universal framework for running businesses. Unlike many complex models that apply only in certain contexts, the RT Model is designed to be easy to understand, practical, and applicable to any organization at any time.

 What Is the RT Business Model?

The RT Business Model provides a framework to organizations to decide & pursue business goals which are easily understood by the people & in general, masses. There numerous business models going around in the business community. These models were conceived for to meet specific business needs. But practically, their usability was restricted to consulting organizations. Secondly, understanding them was a big challenge. One needs to have basic knowledge before making use of any of these models.

The business world was lacking a one and was looking for a model which is universal in its approach but so simple that even a common man can understand it. The RT Business Model serves this very purpose effectively and completely.

The RT Business Model is based on the universally accepted norms that every organization irrespective of its size, kind and business nature needs to ensure higher growth and profit. Any miss on any of these two, there are higher chances of the business slipping down and its survival may become a challenge. Growth on its part shows that the product & services of a company are well accepted in the market and although there may be competition but still the value its products or services bring to customer, the customer values it.  Profit is the fuel engine to motivation of people involved in the business.

Consequently, ‘Business Drivers’, primarily are Growth & Profit. Period. But the next big question was that it is not possible for any organization to only appreciate the actions which were directly contributing to Growth & Profits. A majority of people and their actions are vigorously contributing to these ‘business drivers’ indirectly. This means that all the actions that increase growth and profit indirectly are equally critical for survival. Since time immemorial, efficiency has been at the forefront to go for higher profits but unfortunately, when it comes to effectiveness, it is confined to a limited people in organizations. May be the product development teams. Arguably, if every single employee if not aware of the products & services of their organization, how come the company be made sustainable.

The RT Business Model lays down the principle that every single employee in organizations be acting in a way that directly or indirectly contributing to these ‘Business Drivers.’ Period.

It was introduced as a response to the complexity of existing business models, which often require specialized conditions to be effective.

The RT Model emphasizes simplicity, universality, and adaptability, making it suitable for organizations of all sizes and industries.

Core Features

  1. Simplicity
    • Designed to be straightforward, avoiding jargon-heavy frameworks.
    • Easy for leaders, managers, and employees to grasp without specialized training.
  2. Universality
    • Applicable to every business entity, regardless of industry, geography, or scale.
    • Can be used continuously, not just during specific phases of business growth.
  3. Practicality
    • Focuses on real-world application rather than theoretical constructs.
    • Encourages organizations to concentrate on core goals, execution, and adaptability.

Why It Matters

Many traditional business models, like Porter’s Five Forces, BCG Matrix, or Value Chain Analysis, Chandler Model, Ansoff Model are context-dependent and can feel too academic. The RT Business Model aims to bridge the gap between theory and practice, offering a tool that is always relevant. It is particularly useful for small and medium enterprises (SMEs) that may not have the resources to implement complex frameworks.

Conclusion

The RT Business Model is essentially a universal, simplified approach to business management. Its strength lies in being easy to adopt, flexible, and continuously applicable, making it attractive for organizations that want a practical alternative to traditional, complex models. This very RT Business Model is used in the copyright of SGR, Prajjo’s Performance Management System.

With the RT Business Model, HR function now can easily bring all employees together in giving them business direction.

 

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